Here in Italy people sometimes use fireworks to celebrate the New Year, and we considered doing just that.  But, we felt that something more spectacular was in order.  So…what better way to celebrate the fact that the World did not end on December 21st, 2012 than beginning 2013 with the launch of a complete new and innovative packaging?


We wanted to celebrate who we are and where we come from. We wanted to illustrate what we feel makes our Pinot Grigio so unique. So, we needed something light, bright, crisp and refreshing.

The ribbon-like silhouetted waves depicted on our new label represent exactly that, and the tranquil beauty of our Dolomite Mountain Valley homeland.


It is here, in this pristine environment, that this crisp, elegant wine has been made these past 109 years. Nestled at the foot of the majestic Italian Alps, the Adige River has carved us a viticultural masterpiece of a sunny alpine valley, prized for its hillside vineyards.


So now we have a new look, and the same Internationally acclaimed award winning taste. Our wines express the authentic taste you expect from the Mezzacorona brand, and their new stylish contemporary appeal gives your special moments a new dimension.


No matter what’s your moment, if you choose to pour yourself a glass of Pinot Grigio after a long day at work or to celebrate a special occasion with your family and friends, Mezzacorona always completes your special everyday moments, making your ordinary becomes extraordinary!



Emotionally evocative. We recently decided to beging a closer on-going dialogue wih our consumers through our Social Media Efforts in Fabebook, Twitter, Tumblr and Pinterest. We have organized tasting panels and focus group in order to improve our understanding of their needs. They helped us reconsider and identify the importance of the communicating of the “emotional signature” of our Winery and brand.


We have been passionately tending our alpine vineyards since 1904, growing and producing Estate Grown wine of uncommon quality. When you take your first sip of Mezzacorona, your senses are involved in a journey that transports you directly here, to our gorgeous region, amid our beautiful mountains, crystal blue lakes and this natural paradise. Our wines express the authentic taste of our terroir. They are the Real Deal!


Our consumer suggested that we complete this experience for them by portraying this sensation in our labels. We hope that you agree that our new look better reflects who we are, and our true essence.


Won’t you share in a toast with us? And stay tuned, because more exciting news in on the horizon!