Category Archives: Communication

THE VERSATILITY OF MEZZACORONA WINES

60_OrchestraThe passion and love for Mezzacorona Wines appears in sometimes unusual ways.

Check out what this young musician – Dan Newbie – was able to do with 34 bottles of Mezzacorona Wines.

 

He surely knows how to have fun with both full and empty bottles.

Ssshhh, silence, the orchestra is starting…..

 

MEZZACORONA SUPPORTS THE AMERICAN CANCER SOCIETY IN FIGHTING AGAINST CANCER

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For the third time, Mezzacorona proudly announces its participation in one of the most socially important events in the food and wine industry:  Taste of Hope, the annual fundraising event organized by the American Cancer Society.

Taste of Hope is in its 9th edition and aims to enhance the awareness on the fight against cancer disease.

The event will take place in NY, at the beautiful 82MERCER on May 1st, 2014.

Thanks to the commitment to the cause at Vinitaly International, some of the leading Italian wineries will be showcasing and pouring their wines at this unique event, while guests will also have the opportunity to taste delectable bites provided by some of the New York’s hottest restaurants.

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Mezzacorona will be there, supporting the fundraising by featuring its finest bottle of sparkling Rotari Rosè Trento DOC.

All proceeds will be donated to invest in cancer research.

For more information about the event and to purchase tickets,visit www.tasteofhopenyc.org.

 

Come join the event, support the cause!

Mezzacorona above 1 Million Cases in the US Market

 

 

On February 24th an interesting article regarding the Mezzacorona Group was published in the Shanken News Daily, the exclusive daily email newsletter which covers the global wine, spirits and beer industry.

Our Company is reaching new heights in the US Market, with intense marketing efforts that started in 2012 and is still on-going.

During this year, new products will be introduced to meet consumer needs and the Mezzacorona brand will gain popularity thanks to the strong commitment of our subsidiary, New York based, Prestige Wine Imports Corp.

For more information, have a look at the Shanken News Daily artcle http://goo.gl/R6x7Xz

Mezzacorona Pinot Grigio is finally on air!

 

Have you noticed something new on television lately? Something fresh, light, inviting . . . Sounds familiar, doesn’t it?  Well it’s official: Your Mezzacorona Pinot Grigio is finally on air!

 

This marks the debut of Mezzacorona on nation-wide U.S. television. You should expect to see our brand across a mix of  high performing cable networks:  Food, TLC, Cooking, Oxygen, Bravo and Style .

 

Mezzacorona officially launched its cable campaign in the U.S. at the end of April and viewers can expect to see ads running through June. The campaign will pick up again at the beginning of November and will accompany you throughout the holidays, till the end of December. Watch the videos “Perfect Moment” and “Opening Life” on YouTube!

 

 

Mezzacorona will also continue its advertising campaign in 2013 with radio coverage across top U.S. markets and stations (New York, Los Angeles, Chicago, Dallas and Miami). Overall, the TV and Radio campaign will generate nearly 200 million impressions, to be added to over 70,000 engaged fans and followers that today make Mezzacorona one of the top Italian wineries in the social media space!

 

Now, let’s stop talking about numbers and toast this fantastic news with a glass of Mezzacorona!