Category Archives: Company history

Landscape in a bottle. The unique architecture of Mezzacorona wineries.

 

If you have the chance to visit the Mezzacorona wineries, you’ll immediately realize that you are in front of one-of-a-kind architecture. Forget the traditional idea of  a winery you might have seen leafing through tourism & travel magazines. This is something unique.

 

At the beginning of 1995 Mezzacorona announced a competition for the design of its new headquarters in Mezzocorona, north of Trento, in the heart of the Alpine valley. The terms of the competition called for “special attention in adapting the project to the existing environment”. That means the winning project should have shown the link existing between the new facilities and the surrounding environment.

 

The landscape around Mezzacorona looks like a beautiful panting: in the background the majestic Italian Alps. Down below, the hills and the fields are graced by interlacing vine grapes while the Adige river winds gently through the valley. Vineyards, woods, rocky cliffs, terraced fields, stone walls and river curves: many different shapes that create an endless array of varying patterns.

 

The new project had to codify all these various families of signs, adopting a language able to create an evident connection between the buildings and the environment. This is exactly what the team of architect Alberto Cecchetto focused on with their winning entry. After a long and accurate research into the morphological elements of the natural surroundings, the designers worked on interpreting and recomposing all the various shapes in the winery architecture. The result was astonishing.

 

The project, named “Cittadella del Vino” (Wine Village), features three main areas, each with a specific function: the Mezzacorona winery, the Rotari sparkling wine production facilities and the office and auditorium buildings. Even though these areas are architecturally differentiated, the overall impression is that they are organically linked to form a whole. In every single detail of the structure, you can recognize the strong connection with the environment. 

 

The most evident is the wooden roof of the winery whose shape reminds us of the waving motif of the surrounding vineyards and appears to be a physical continuation of the rows of vines.

 

 

 

Making use of different materials along with sophisticated forms and technologies, the architect Cecchetto and his team created a structure able to establish a convincing and original relationship with the landscape. The effort of the designers went beyond the appearances and put great attention on sustainability: just to make a few examples, 75% of the winery is underground, resulting in cooler temperatures all year round. An efficient system of water management has been built to treat waste waters, while a 500 KWp installation of solar panels covers more than 30% of the winery’s energy needs.

 

Mezzacorona’s state-of-the-art Cittadella del Vino can be considered an effective example of how construction and natural environment can coexist when projected with the proper criteria.

Toast the 108th Anniversary of Mezzacorona!

 

Exactly today, 108 years ago on June 5th 1904, twenty vintners founded Mezzacorona.  At that time the Trentino region was still part of the Austrian Empire, where different ethnic groups lived together in harmony.  Since the beginning of the 11th century, Trentino has been part of the German-Tyrolean area, even though being an Italian speaking country. This land has long been a bridge between the German and Latin culture. In fact, a combination of German seriousness and reliability together with Italian passion and creativity are rooted in Mezzacorona.

 

Since its founding, Mezzacorona has been made by people devoted to viticulture, deeply attached to their land, and united in their common purpose of enhancing the products of their diligent labor. This has been Mezzacorona’s mission even during the difficult days of World War I, after which Trentino was annexed to Italy. Then came the dark period of Fascism and the economic depression, until World War II, which brought huge damages on the people and land all over Europe.

 

Thanks to the strength of its vintners and a wise and forward-thinking management, Mezzacorona survived those difficult years and with the re-establishment of democracy and the free market, the company started to produce quality wines with renewed enthusiasm, enhancing the uniqueness of this land.

 

 

 

Starting in the 1970s, Mezzacorona strengthened itself by becoming a structured and organized group and widening its business –especially in Germany and in the United States, where it founded its own importing company in 1986:  Prestige Wine Imports Corp., headquartered in New York City.

 

The US soon became the first market for Mezzacorona and the consumers immediately expressed interest and appreciation in the elegant wines from Trentino, especially the Pinot Grigio, which Mezzacorona would become the lead producer of worldwide.

 

In those years Mezzacorona also launched the project of sustainability in all its vineyards cultivated in Trentino Alto Adige, promoting the use of green practices respectful of the environment in viticulture.

 

At the beginning of the 1990s, Mezzacorona started the “Cittadella del Vino” (Wine Village), an imposing architectural structure built on a 20 hectares area entirely dedicated to wine production and tourism.

 

Inaugurated in 2004, during the celebrations of the 100th anniversary of the winery, the  state-of-the-art Cittadella del Vino represents today the house of all the Mezzacorona’s farmers and the base for the company for producing quality wines with a deep link to the land.

 

 


The history of Mezzacorona has been built in the heart of the magnificent Italian Alps and has grown thanks to the proud spirit of people who were and are still able to fight against everyday adversity. They have been cultivating their love for the land and winemaking for over a century and now we, and you, experience all their dedication and passion in every single sip of the Mezzacorona wines.

 

 

Raise your glasses with us as we toast: the 108th Anniversary of Mezzacorona!