Have you noticed something new on television lately? Something fresh, light, inviting . . . Sounds familiar, doesn’t it? Well it’s official: Your Mezzacorona Pinot Grigio is finally on air!
This marks the debut of Mezzacorona on nation-wide U.S. television. You should expect to see our brand across a mix of high performing cable networks: Food, TLC, Cooking, Oxygen, Bravo and Style .
Mezzacorona officially launched its cable campaign in the U.S. at the end of April and viewers can expect to see ads running through June. The campaign will pick up again at the beginning of November and will accompany you throughout the holidays, till the end of December. Watch the videos “Perfect Moment” and “Opening Life” on YouTube!
Mezzacorona will also continue its advertising campaign in 2013 with radio coverage across top U.S. markets and stations (New York, Los Angeles, Chicago, Dallas and Miami). Overall, the TV and Radio campaign will generate nearly 200 million impressions, to be added to over 70,000 engaged fans and followers that today make Mezzacorona one of the top Italian wineries in the social media space!
Now, let’s stop talking about numbers and toast this fantastic news with a glass of Mezzacorona!